It’s been a while since I shared a branding project (or any design project, for that matter—it’s been photography for the longest time!) here on the blog, so here’s a quick preview of one I did recently. 🙂
Patatash! is a fast food stall in Laguna, Philippines, that mostly serves fries and drinks. This is actually a business of a friend of mine who’s intending to build a small business but wanted it to have strong visual identity.
What she had in mind was something fun, vibrant, strong contrast, and preferably something with a red colour.
My first instinct to create the fun and vibrant mood was to have bright colours that have a strong contrast to each other. Although the mood we’re going for is fun, I still wanted to keep things clean and organised. So I kept the typography and graphics clean and simple; Sans serif, and minimal line art.
For the logo, I reinstated the “fun” aspect by jumbling the letters in different angles, while keeping the font a simple sans serif. I also didn’t make that much orientation for the logo, thinking that it should be used as is. Although I made variations for the clearspace/aspect ratio of the whole logo.
I kept the jumbled theme along in making the graphics. I noticed the exclamation mark looked like fries, so I used that and jumbled them to different angles and places to create a pattern that looked like scattered fries.
Anyway, that’s all I have for now. We have yet to get to the menu layout, stall design, etc. This is all very much still in its early stages, so. I’ll update this when we get to finishing it. 🙂
S/O to Patatash! for letting me write about this! 😊💞
I realised I haven’t posted anything here yet with my graphic design work since August of last year. I guess I’ll start with this.
I got the chance to design Asch’s debut album cover art, and I couldn’t be more excited about it. Confession: it’s been a long time dream of mine do be able to design an album cover, but I always figured it would come in the latter years of my career. So when I was asked to do this gig, I had to actually process the surprise the universe just threw at me lol.
The main idea was based on the Mobius Strip: a surface with one continuous side formed by joining the ends of a rectangular strip after twisting one end through 180°. Asch had this concept of non-duality type of theme in his album: where the concept was that everything is interconnected, while at the same time still retaining their individuality. This was a concept that the Mobius strip has successfully translated to a visual form, so I thought to use the mobius strip itself as the main illustration.
The color choice were Asch’s preferences, as well as the scribbles on top, being that was a recurring element in their brand as a band. The lines on the Mobius strip I initially planned was to keep everything with lines and strokes, but then in turned out to look like a music bar, which was pretty cool.
I opted for a minimalistic feel to the design since their music is very smooth, chill, and clean, while still straightforwardly presenting a metaphorical theme in his songs.
I was also fortunate to design some stuff for their marketing collaterals for the album launch event (posters, videos, etc.). We stuck with the mobius strip design, but we altered the hues to make different versions for some collaterals.
It was a long process but I kinda did feel like I was in the production with them until the end, than just an assigned graphic designer assigned to do collaterals in one point of the prod. Anyways, it was really fun and I’m very grateful for the opportunity!
Check out Asch’s music here!
I haven’t had the chance to write about this for the past couple of months because finals season, but here is another long-overdue update.
Last April 19 was #aDAA17 (Adobo Design Awards Asia), where the best designers in the region are gathered to compete and be judged by a jury composed of some of the world’s best designers. A.K.A., the competition I wouldn’t even dare myself to join because I am but a humble lil peasant who is not worthy lol. But some of my professors came up to me and asked me if they can enter my brand identity project on behalf of the school. I said yes because I figured “lol as if it can qualify to get in– good luck losers” (just kidding, I luv u Ms. Niña!). So when I heard my work qualified as a FINALIST, I already felt like a winner!
Even if I think I may never be able to properly process the whole thing because it’s Adobo!!! The leading creative publishing company in the Philippines!!!! And the competition was not just for the Philippines, but ASIA ??¿?!!!¿!
This will forever have a huge impact in my life. Because years ago, a couple of bullies told me that an introverted loser like me will never get anything in life.
And to think I almost believed them.
PS. I just want to thank a couple of people— my family and friends, who always believed in me (especially my best friend who never fails to hype me up lol), and Ms. Niña Herman, who has taught me so much!