We Scale Because We Care

Our finals project– a multifold. (And to be honest, I did something (very) wrong which is I didn’t get to have it printed out.)

The goal was to create a 12 x 12 spread multifold that folds up into a 4 x 4, as it creatively discuss either the elements or principles of design. I chose Monsters Inc. as my theme because of the idea of “doors”, that fitted the type of folding where you open up two flaps. If I’m going to be completely honest, I wasn’t completely thoughtful though the process, compared to the other previous works. Maybe because this semester was actually grinding me down to bits and all I cared about was to finish it all. But I guess if there weren’t so many other subjects to focus on, I’d be able to put more focus on this one.

Here’s a little idea behind my folding concept:

Essentially, there would be one big door…

that would open up to more doors…

and more doors…

until it opens up to the final spread design.

I do feel bad that I wasn’t able to have it printed out. Not only because I would probably have a deduction on my grade, but also because I’d love to see it play out with the medium and the folding plan (and present it at crtit week). Alas, I guess all I can do is try to have it printed now for portfolio purposes and also to keep things going. One ting that I don’t want to do this year to have a bunch of unfinished stuff on my plate.

Hairvetica

Helvetica Typespec Book Project

Here’s something I’m actually kinda proud about; my type spec book project. The whole scope of the project was to create a type spec book that would be able to showcase the chosen typeface (in this case, Helvetica. It was supposed to be Aksidenz Grotesk but I couldn’t get my hands on the family, so), with the challenge of not having to use any illustration and/or photography. To get things straight with you guys, that rule really messed me up. I seriously do not know how I was going to go about the project without the use of any form of illustration or photograph. Being able to review the past works on this project, I realized they used the same technique which was like this letter-mosaic thing– you know, that one where the image would be consisted of small letters/words. From then on, my mind was set on one thing and one thing alone: I have to jump out of the bandwagon (and run far away, if possible). I wanted to bring something new to the table and that actually made things harder for me, especially during conceptualizing.

I originally wanted to create a Disney-themed concept, but it felt like I wouldn’t be able to clearly illustrate the iconic images without using the letter-mosaic thingy. So that concept was thrown out of the window…along with dozens of others. I didn’t know how else I would make this project become something that I wouldn’t get bored doing, so I went to trusty ol’ Pinterest and reviewed my recent pins. Yes, ok, I have been pinning hair stuff (like 99% of Pinterest people do, duh). And like those glitchy-discontinuity editing in movies, an image flashed so quick in my mind that I was just lucky enough to catch: a brush consisted of small caps L’s and I’s (refer to 3rd spread). And ta-dah, this type spec book came to life. In contrast to the letter-mosaic thingy, I made my illustrations by utilizing the shape of the characters and just rolled with it, basically.